Capital Markets Insights

Institutional Investor Trends You Need to Know

Institutional investors stand as formidable pillars, commanding vast pools of capital and exerting a profound influence on global capital markets. These sophisticated and well-funded entities, including pension funds, insurance companies, sovereign wealth funds, and endowments, are pivotal in shaping economies and businesses' trajectories.

Over the past few years, the landscape of institutional investing has undergone significant transformations, driven by a confluence of factors ranging from market trends to evolving investor preferences.  In this piece, we examine recent institutional investing trends across three key themes; 

  • Environmental, Social, and Governance (ESG) and impact investing
  • Use of technology
  • Diversification & alternative investments

ESG and Impact Investing:

A remarkable transformation has occurred in the investment world as ESG and impact investing have taken center stage. Investors are increasingly conscious of their investment decisions' societal and environmental impact, leading institutional investors to consider not only the financial performance of companies but also their ethical practices, environmental impact, and social contributions.

ESG considerations have become increasingly significant for institutional investors in recent years. There has been a notable shift towards investing in companies prioritizing sustainability, social responsibility, and ethical business practices. As a result, businesses that can demonstrate a strong ESG track record are more likely to attract the attention of socially conscious investors. Integrating ESG principles into a company's core values and operations can enhance its appeal to institutional investors seeking financial returns and positive societal impact.

Alongside the ESG trend, impact investing has gained traction among institutional investors. Impact investing focuses on generating measurable positive social or environmental outcomes while still achieving financial returns. Businesses that align with specific impact goals, such as addressing climate change, promoting gender equality, or supporting underserved communities, may attract institutional investors seeking to deploy capital for both profit and positive change.

In a recent survey by the Institutional Limited Partner Association (ILPA) and Bain & Company, approximately 85% of institutional investors indicated that their policies include at least some ESG initiatives. Of these, 52% had fully implemented ESG-specific policies. 
This insight makes it clear that ESG credentials now form a significant part of institutional investors' evaluations of companies' potential alongside financial performance.

Technology and Data-Driven Decision-Making:

Integrating technology, including artificial intelligence and advanced data analytics, has revolutionized how all investors make decisions. Advanced algorithms and data analysis have enabled investors to gain deeper insights into market trends, risk assessments, and potential investment opportunities. As a result, investment strategies have become more data-driven, allowing for more informed and precise investment choices.

As a result, tech-savvy institutional investors look for vendors and service providers with innovative tech solutions, strong and secure data management practices, and the ability to harness emerging technologies to help drive their practices forward.

DealFlow Institutional–a digital platform for institutional investors to manage deals more effectively–is an example of how technology can empower institutions to make sub-allocations on deals, reduce regulatory risk, and improve investor experiences.

Diversification and Private Markets:

Institutional investors increasingly diversify their portfolios to minimize risk and capitalize on global opportunities. Businesses with a robust international presence or those strategically positioned to expand into new markets can be attractive targets for institutional investors seeking exposure beyond their home markets. A well-crafted international expansion strategy can signal growth potential and make a company more appealing to global investors.

In recent years, there has been a significant surge in the interest of institutional investors toward private market investments. One primary reason for this shift is the pursuit of higher returns. With public markets becoming more volatile and offering limited opportunities for substantial gains, institutional investors see the potential for enhanced returns that private markets can provide.

Private investments, such as private equity, venture capital, and real estate, often promise greater yield due to their longer investment horizons, ability to capitalize on unique market inefficiencies, and the potential for direct operational involvement to drive value creation.

Furthermore, institutional investors increasingly value the diversification benefits that private market investments bring to their portfolios. Private investments typically exhibit a low correlation with traditional asset classes like stocks and bonds. This low correlation helps mitigate risk and contributes to an institutional portfolio's stability during market turbulence. In an era of global uncertainties and economic shifts, diversification through exposure to private markets can act as a buffer, helping institutions navigate market downturns with greater resilience.

Navindu Katugampola, Global Head of Sustainability at Morgan Stanley Investment Management, articulates this trend. “Navigating a dynamic environment—from changing client interests to evolving regulatory regimes—will be key this year.” Katugampola also believes that the recent volatility in the public markets has meant institutions are increasingly interested in investments in private and direct assets and seeking to improve diversification and ESG integrations in these holdings.

Due to their considerable financial firepower, institutional investors can move markets and influence the fortunes of companies and industries. Their investment decisions can lead to substantial capital inflows or outflows, affecting asset valuations and shaping market sentiment. Moreover, institutions' long-term investment horizons provide stability and liquidity to the financial ecosystem, buffering against short-term fluctuations.

Beyond their financial impact, institutional investors also play a crucial role in steering corporate governance and sustainability practices. Their growing emphasis on ESG considerations encourages businesses to adopt more responsible and ethical practices, aligning profitability with social and environmental responsibility.